120000元全球征集 | 两馆LOGO及VI视觉识别系统

点击数：次发布时间:2020-01-30 截止时间: 2020-02-02

(English version below)

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活动介绍

深圳作为中国特色社会主义先行示范区，需全面扩大开放新格局，当好展示我国改革开放成就的重要窗口和国际社会观察我国改革开放的重要窗口。深圳市文化内涵丰富，其文化发展的整体水平和影响力日益提升。深圳市当代艺术与城市规划馆（以下简称“两馆”）是“公益性、学术性、服务性”的非营利机构，以打造全新的全球化文化综合体的艺术馆为目标，展示深圳文化产业改革与创新的先锋示范作用。

两馆向社会大众全面开放，为更好的提升社会认知度和国际影响力，我们需要有一个独特的标识来见证其发展。标识是我馆文化的最直接展示，也是增进两馆和观众沟通和交流的媒介，因此面向社会公开征集LOGO、VI视觉识别系统应用设计,打造两馆全新的视觉形象。设计作品需要通过鲜明的视觉要素来体现场馆特色，并通过其VI系统在城市公共空间、各类公共设施、公共活动中的运用方式，更好的传播两馆的文化。

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征集组织

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深圳市当代艺术与城市规划馆为主办方，具体负责组织大赛征集活动的相关事务。参赛者可关注“深圳市当代艺术与城市规划馆”官方微信号了解详情。

征集对象

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本次征集活动面向全球，所有对艺术热爱，支持深圳市当代艺术与城市规划馆LOGO及VI视觉识别系统的个人、团队和机构均可参加。

征集时间

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即日起——2019年12月15日24时截止

（注：任何于截止时间之后送达作品者，无论何种原因，均不具备应征资格）

设计要求

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1.LOGO能够充分展示两馆在深圳文化产业改革与创新新风的示范作用，应体现时代特征；

2.简洁，易懂、易记、易识别，创意独特，元素清晰、内容饱满，符合当代艺术的审美要求，主导色不限；

3.有强烈的视觉冲击力和直观的整体美感，有较强的思想性、艺术性、感染力；

4.内容积极向上，具有较强的文化内涵，充分体现深圳“设计之都”、“先锋城市”的特质，并在国际范围内易于推广两馆形象；

5.深圳市当代艺术与城市规划馆名的中英文标准字体：【深圳市当代艺术馆＆城市规划馆；英文名称：Shenzhen Museum of Contemporary Art and Urban Planning；英文缩写：MOCAUP】中文及英文字体样式由参赛者重新设计，严禁侵犯第三方版权；

6.VI视觉识别系统内容包括三个层面：一是结合两馆的现状资源特色与发展趋势,设计符合本地文化特质的VI系统；二是将VI设计核心元素应用到：标识标牌、户外广告、沿街界面、街头小品、道路绿化、慢行设施、城市节日等，打造整体统一的两馆特色城市形象系统；三是结合上述方案提出一系列可操作的维护运营管理的建议。

投稿要求

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1.参展作品需要提交“两馆”LOGO黑白稿和彩色设计稿件，排版包含完整中英文名称与logo的基本组合方式；LOGO准则（和AI / PNG / PSD格式的Logo），LOGO变体（2-3个），LOGO应用准则，版式准则（字体下载文件和应用准则），调色板（RGB模式）。VI视觉识别系统：建筑内外部公共导视标识；办公事务用品；广告媒体宣传应用；周边延伸等。同时需附上创作思路、设计理念、内涵注释等说明（200字以内）；

2.参赛作品创作手法不限（如为手绘稿件，请扫描后上传），提交作品均为电子稿件形式，格式为JPG、tif、RAW等，300dpi以上，作品大小应大于3M，小于20M；

3.电子邮件标题为：两馆logo及VI视觉识别系统设计征集（作者姓名），并在邮件中注明作者姓名、详细通讯和联系电话等信息。以公司或机构的形式请另外附上公司名称、公司简介、联系人等信息。以邮件形式将作品及作品说明发送到邮箱：anhaoer@mocaup.cn

征集评选

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征集截止后，我方将组织专家成立评标选委会对LOGO及VI视觉识别系统方案进行两轮的筛评选稿。本次征集活动第一轮评选出10件入围作品，第二轮评选从入围作品中选出1件作品为最佳LOGO及VI视觉识别系统方案。最终评选结果将社会公布，公证处对评选过程及评选结果进行公证。

奖项设置

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最佳方案奖：1名（两种形式选其一）

形式一：将获得人民币120000元；形式二：不含奖金，获奖作者个人或获奖团队可与两馆共同策划一场专项展览。

*注：以上奖金皆为税前费用

入围作品：9名

可获得两馆颁发的荣誉证书及展馆精品文创产品。

最终评选结果将社会公布，公证处对评选过程及评选结果进行公证。

法律声明

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1.作品必须原创，拒绝模仿。杜绝抄袭、不得违反有关法律法规，严禁侵犯知识产权，避免商标异议。参赛作品素材不得侵犯任何第三方的著作权、商标权及其他知识产权，也不得以任何方式侵犯第三方的其他权利。

2.LOGO及VI视觉识别系统一经选用，主办方支付奖金后，两馆立即拥有该作品的独立完整知识产权（包括著作权、商标申请权等）。设计者不得在其他任何地方使用，或向第三方提供该作品创意方案，否则构成侵权。两馆有权对被选LOGO及VI视觉识别系统进行修改。

3.征集结果公布后，未采用的作品即可自行处理。

4.参加此征集活动者被视为同意以上声明。

本次活动最终解释权属深圳市当代艺术与城市规划馆所有。

两馆简介（可点击文末阅读原文）

咨询邮箱 Email📫

anhaoer@mocaup.cn

咨询电话 Tel ☎

(+86)13530028070（安浩儿 Haoer An）

Call for Entries: Logo and VI System Design for the Shenzhen Museum of Contemporary Art and Urban Planning

I.Introduction

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As the first demonstration zone of socialism with Chinese characteristics, Shenzhen needs to step into a completely new phase of globalization. Not only has it displayed the achievements of China’s reform and opening up, but it has also provided an opportunity for the global society to recognize these achievements. Shenzhen is rich in cultural connotation. Its overall development and influence in cultural industry are continuously progressing. The Shenzhen Museum of Contemporary Art and Urban Planning (MOCAUP) is a non-profit organization of “public welfare, academic, and service.” To demonstrate Shenzhen’s exemplary role in reform and innovation of cultural industry, it aims at reconstructing museum into a globalized cultural complex.

MOCAUP is open to the general public. In order to enhance its social exposure and international influence, MOCAUP is in need of a unique identifier to present its value and engage with prospective audiences. Therefore, MOCAUP decides to launch a logo and visual identity (VI) system design competition in the middle of November to construct a new visual identity. Distinctive visual elements should be included in the designs to reflect the characteristics of the venue. Similarly, VI systems should consider the implementation in public space to better promote the culture of MOCAUP.

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II.Organization

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MOCAUP is in charge of hosting the competition and facilitating any related activities. For more information, please refer to the official WeChat account of MOCAUP.

III. Eligibility

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The competition is open to individuals, groups, and institutions around the world who are passionate about art and are willing to support the value of MOCAUP.

IV. Submission Deadline

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The deadline is 24:00 (GMT+8) December 15th, 2019. Submissions after the deadline will not be accepted.

V. Requirements for Design

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1.The logo should demonstrate the leading role of MOCAUP in the reformation of the Shenzhen cultural industry, and present contemporary characteristics.

2.The design of the logo should be easy to understand and remember. It should have unique ideas and rich connotations to match the aesthetics of contemporary art. No requirement in terms of the dominant color.

3.The logo should be visually and aesthetically impressive. It should also reflect designer’s thoughts and artistic values.

4.Content should deliver positive cultural meanings, and showcase Shenzhen as “the City of Design” and “the Pioneering City”. It should be able to promote MOCAUP globally.

5.The official name of MOCAUP is “深圳市当代艺术馆＆城市规划馆” in Chinese, and “Shenzhen Museum of Contemporary Art and Urban Planning” in English (“MOCAUP” for short). Competitors should redesign the font style without infringing the copyright of any third party.

6.The VI system design should consist of the following three parts: (1) reflect local culture through integrating the current resources of MOCAUP and the future development of arts and cultural industry in Shenzhen; (2) be able to apply the core design to signs, outdoor advertisements, street interfaces, street installations, road verges, non-motorized traffic facilities, city festivities, etc.; (3) provide suggestions for the maintenance and the operation of the design.

Ⅵ. Requirements for Submission

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1. Competitors are required to submit both black-and-white and color versions of the logo design. The layout should combine the complete name of MOCAUP (both English and Chinese) and the logo. It should also include logo guidelines (and the logo in AI/PNG/PSD formats), two to three logo variations, logo application guidelines, layout guidelines (font package and guidelines), and palette (RGB mode). The VI system should include public signage (inside and outside the venue), office supplies, media advertisements, and other derivative products. Illustrations of design ideas, concepts and meanings should also be attached.

2. No limit on the medium of design (please note: hand-painted manuscripts are required to be scanned and uploaded in electronic format). All designs should be submitted in electronic formats. Accepted file format includes JPG, TIF, RAW, etc. The resolution should be above 300 dpi. The file size should be no larger than 20MB and no smaller than 3MB.

3.Please submit the project and introductions to anhaoer@mocaup.cn with the subject of “Logo and VI System Design for the Shenzhen Museum of Contemporary Art and Urban Planning (Author’s name)”. Please also include contact details (i.e. author’s name, contact address, and contact number) in the email. Submissions by groups or organizations should include the name of the group/organization, introduction of the group/organization, and contact person, etc.

VII. Jury

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After the deadline, MOCAUP will set up a jury to conduct two rounds of screening and evaluation. Ten works will be shortlisted at the first round of selection. One work will then be selected as the best logo and VI system design in the second round. The final result of the selection will be publicly announced. A public notary office will monitor the entire jurying process and the final decision to ensure the fairness of this competition.

VIII. Awards

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One Winning Design

The winner gets to choose between the following: 1. A prize of 120,000 RMB (Please notice: The prize is pre-tax. The income tax should be paid by the winner). 2. An opportunity to curate an exhibition with MOCAUP (no monetary prize).

Nine Shortlisted Designs

Each shortlisted competitor can get a certificate of honor issued by MOCAUP and a MOCAUP featured product.

IX. Declaration

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1.All submitted designs must be original. Plagiarism is not allowed. No violation of relevant law. No infringement of intellectual property rights. Trademark oppositions should be avoided. Source materials of all entries must not infringe any copyrights, trademarks, intellectual property rights, and any other right of third parties.

2.Once the submission is selected and the award is paid, MOCAUP would own independent and intact intellectual property rights (i.e. copyright and trademark) of the submission. The author should not apply the design elsewhere, or provide the creative scheme to a third party, which would be considered as infringement of legal rights. MOCAUP has the right to modify the adopted logo and VI system design.

3.When the result of the competition is announced, unsuccessful submissions are free to be used elsewhere.

4.Once the submission is received, all competitors are considered to have agreed to the provisions above.

　　MOCAUP reserves the rights of explanation for this competition.

For more information, please contact

anhaoer@mocaup.cn

https://mp.weixin.qq.com/s/dDAzExMkuJLdPFPJRAuUCw